Our Story

Every home needs something to welcome you in.

My name is Shivam, and COCO RUBAL is named after someone who welcomed me home every single day for years — my dog, Rubal.

He wasn't just a pet. He was family. The first one at the door, every time, no matter how the day had gone. When he passed away on the 14th of February, 2023, that daily welcome home went quiet. It's a specific kind of silence, and if you've lost an animal like that, you know exactly what I mean.

It took me until July 2024 to turn that loss into something. I wanted to build a brand around the feeling Rubal gave me every day — that small, warm moment of being welcomed home. It sounds like a strange place to start a company. But it's why COCO RUBAL began with doormats: the first thing that greets you, the first small comfort of home, the thing that says you're here, you made it back.

It wasn't an easy start. When I told people I was building a home decor brand from scratch, most didn't take it seriously — no funding, no connections, no guarantee it would work. The only people who believed in it from day one were my parents. Everything here — every product, every design, every decision — exists because they didn't stop believing when almost no one else did.

That's the standard I hold this brand to now. Not "luxury" as a price tag, but luxury as a feeling — the kind of quality and care you'd want waiting for you at your own front door. Every piece we make is chosen to bring a little more warmth into the everyday moment of walking into your home.

COCO RUBAL carries a name that means something to me. I hope, in some small way, it comes to mean something in your home too.

— Shivam
Founder, COCO RUBAL